Time flies when you’re having fun, and boy, has time flown by! It’s hard to believe that it’s been four years since I embarked on this incredible journey. Well, about four years and a couple of months, to be precise. I remember putting in my notice at my previous job, letting them know I’d stick around for a while until they found a replacement. During that time, I started exploring the idea of starting my own business. I had absolutely no clue about running a business, so I dove headfirst into hours of research, trying to wrap my head around all the legalities and requirements. Filing with the state, paying estimated taxes—talk about being out of my element! But what kept me going was the desire to help small businesses thrive.
Once I got some of the basics figured out, I needed to find a name for my business. I knew I didn’t want it to be centered around my own name because, let’s face it, nobody really cares about ME. I wanted to focus on the business and the value it brings. I also didn’t want the word “marketing” in the name because I didn’t want to limit myself to just that should I want to expand my service offerings and evolve beyond marketing. I was on a quest for a name that was unique, fun, and meaningful. I scoured all sorts of resources including language dictionaries until I stumbled upon a word that resonated with me—OMNIA. It means “all things” in Latin. And just like that, OMNIA — “a solution for all things marketing” was born.
Once I had a name, the next step was creating a website. Some of the domain names I wanted were already taken, and I didn’t want to limit myself geographically or by any specific niche. I wanted my website to showcase my business, OMNIA, and attract small local businesses as what they truly are, partners. After some brainstorming, I ended up with the perfect domain name: partnerwithomnia.com. It captured the essence of what I wanted to achieve and conveyed the message clearly.
With a business name and a website in place, it was now time to find clients and turn my dream into a reality. Shortly before leaving my previous job, I had a conversation with an acquaintance who was in need of temporary marketing assistance. Their previous marketing person had just left, and it was a perfect opportunity for me to step in. We agreed to a two-month “campaign,” and little did I know that it would mark the beginning of a long-lasting partnership that has now spanned four years.
As I checked off my first client from the to-do list, things were looking up. It was early February 2020, and we were off to a promising start. However, just a month into our journey, with a second client in tow, whispers about a new virus called COVID-19 started to circulate. We (meaning me and literally everyone else) initially thought it would be a temporary disruption, but we couldn’t have been more wrong. The pandemic (as our future selves would refer to it) brought about the closure of many businesses, including those OMNIA was working with, forcing us to adapt and pivot our services, communication, and marketing strategies. Looking back, it’s mind-boggling to think about how we managed to navigate those challenging times and come out stronger on the other side.
During the early days of the pandemic, when my business was still relatively new and I had some spare time on my hands, I felt an urge to support our local small businesses. I created a comprehensive list of local restaurants, including all the essential details of their operations as many were closed or had pivoted their business operations. Little did I know that this would become the what I’ve referred to as “brain child” for my second business, Eat Local.
Fast forward a couple of years, and business was thriving. I expanded my services by partnering with a virtual assistant, allowing me to spend more time on bigger picture items and less on day-to-day tasks. From education to home services, auto repair to restaurants, non-profits to community organizations—I had the privilege of working with a diverse range of industries. In May 2022, just two years into my business journey, I made the exciting decision to hire a full-time employee. Interestingly enough, that employee turned out to be Matthew, someone I had worked with previously for 10 years and who had sent me the very first email when I started OMNIA which read, “Hello, please find the attached cover letter and resume. I wanted to be one of the first applicants in what I expect to be a groundbreaking, highly successful organization…”
In the fall of 2022, as one client’s temporary agreement came to an end and another client experienced substantial growth, I faced a crucial decision. I could have taken on the increased workload, but it would have hindered the further growth of my business and prevented me from pursuing a passion project I had been nurturing. So, we amicably decided to part ways, and that’s when the planning for Eat Local began.
After months of meticulous planning, preparation, and countless moments of self-doubt, I finally realized that perfection was a myth. So, in March 2023, we launched Eat Local—a business dedicated to supporting our local restaurants and food-related businesses. Eat Local operates hand-in-hand with OMNIA helping to develop and support marketing efforts for local small businesses.
And now, here we are, celebrating four years of OMNIA.
Four years of shaping marketing strategies for local small to medium-sized businesses.
Four years of engaging in casual conversations with friends and colleagues, lending a helping hand to fine-tune their marketing messages and brainstorming innovative ideas.
Four years of…, well, fun.
As I reflect on these past four years, I can’t help but feel grateful for the opportunities, the challenges, and the growth that OMNIA has brought into my life.
To all our clients, partners, friends, and supporters who have been a part of this remarkable journey, I extend my heartfelt gratitude. Your trust, loyalty, and collaboration have been the driving force behind our success. I’m excited to see what the future holds for OMNIA as we continue to evolve, innovate, and make meaningful connections in the world of marketing.
Here’s to four years of growth, learning, and making a difference – and looking forward to the next four years!